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It can be argued that melody is the most memorable aspect of a song. And, I would agree. However, often simply hearing a certain combination of words brings to mind a familiar song. Song couplets help make songs memorable and frequently highlight the pinnacle of a story, provide a thought-provoking turn of phrase, or even take a sharp turn as a surprise. Well-written couplets which flow organically from the lyrics delight the listener and the lyricist.